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Creative Media Director

2 weeks ago

Cape Town, Western Cape, South Africa TFG (The Foschini Group) Full time

Job Overview

We are looking for a talented Creative Media Director to join our team at TFG. As a key member of our marketing department, you will be responsible for leading the development of a comprehensive digital content strategy and managing the production of digital content.

Key Responsibilities:

  • Develop and execute a digital content strategy that strengthens our cultural relevance and drives engagement.
  • Manage the production of major campaigns, regular series, and studio operations to ensure efficient operations and high-quality content.
  • Collaborate closely with the marketing team to produce content that meets our cultural vision and appeals to our target audience.
  • Lead the creation of digital content across various platforms, including video, social media, and web.
  • Track performance and make data-driven recommendations for improvement.

Requirements:

  • Diploma or degree in Marketing, Digital Media, Communications, or a related field is an advantage.
  • At least 3 years of experience in digital content production, with a proven track record of creating impactful content.
  • Experience working in fashion, streetwear, or youth-driven brands is desirable.
  • Demonstrated ability to manage and produce digital series and culture-led experiences.
  • Proficiency in digital marketing platforms, video production, and social media tools.
  • Strong understanding of streetwear culture, sneaker trends, and the South African youth market.

Skills and Qualifications:

  • Creative Leadership: Ability to bring innovative ideas to life through digital content.
  • Project Management: Strong organizational and time management skills with the ability to juggle multiple projects simultaneously.
  • Technical Expertise: Knowledge of video production, editing software, and content creation tools.
  • Strategic Thinking: Ability to develop a long-term content strategy that aligns with our brand and business objectives.
  • Communication: Excellent verbal and written communication skills, with the ability to articulate creative ideas clearly.
  • Collaboration: Strong interpersonal skills and the ability to work effectively with different teams and stakeholders.