Creative Media Director
6 days ago
Job Overview
We are looking for a talented Creative Media Director to join our team at TFG. As a key member of our marketing department, you will be responsible for leading the development of a comprehensive digital content strategy and managing the production of digital content.
Key Responsibilities:
- Develop and execute a digital content strategy that strengthens our cultural relevance and drives engagement.
- Manage the production of major campaigns, regular series, and studio operations to ensure efficient operations and high-quality content.
- Collaborate closely with the marketing team to produce content that meets our cultural vision and appeals to our target audience.
- Lead the creation of digital content across various platforms, including video, social media, and web.
- Track performance and make data-driven recommendations for improvement.
Requirements:
- Diploma or degree in Marketing, Digital Media, Communications, or a related field is an advantage.
- At least 3 years of experience in digital content production, with a proven track record of creating impactful content.
- Experience working in fashion, streetwear, or youth-driven brands is desirable.
- Demonstrated ability to manage and produce digital series and culture-led experiences.
- Proficiency in digital marketing platforms, video production, and social media tools.
- Strong understanding of streetwear culture, sneaker trends, and the South African youth market.
Skills and Qualifications:
- Creative Leadership: Ability to bring innovative ideas to life through digital content.
- Project Management: Strong organizational and time management skills with the ability to juggle multiple projects simultaneously.
- Technical Expertise: Knowledge of video production, editing software, and content creation tools.
- Strategic Thinking: Ability to develop a long-term content strategy that aligns with our brand and business objectives.
- Communication: Excellent verbal and written communication skills, with the ability to articulate creative ideas clearly.
- Collaboration: Strong interpersonal skills and the ability to work effectively with different teams and stakeholders.
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