Trade Marketing Strategist

6 days ago


Johannesburg, Gauteng, South Africa The South African Breweries Full time

Job Title: Trade Marketing Strategist

Company Overview: The South African Breweries is a leading beverage company that requires an experienced Trade Marketing Strategist to develop and implement trade marketing plans for non-alcoholic beverages.

Job Description:

We are seeking a skilled Trade Marketing Strategist to lead the development and implementation of trade marketing strategies for our non-alcoholic beverages. The successful candidate will work closely with our brand and sales teams to create comprehensive trade plans, develop go-to-market strategies, and analyze market trends to inform trade marketing decisions.

Key Responsibilities:

  1. Develop and implement trade marketing strategies for non-alcoholic beverages.
  2. Collaborate with brand and sales teams to develop comprehensive trade plans.
  3. Analyze market trends, competitor activity, and sales performance to inform trade marketing decisions.
  4. Develop and implement in-store displays, point-of-sale materials, and trade promotions.
  5. Track the effectiveness of trade marketing activities through key performance indicators (KPIs) and sales data.
  6. Provide regular reports on ROI and plans for trade marketing initiatives.

Required Skills and Qualifications:

  • Degree in Business, Marketing, or Communication.
  • Relevant work experience in trade marketing or a related field.
  • Excellent leadership qualities, analytical abilities, and communication skills.
  • Ability to handle complex situations under pressure.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.


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