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Digital Communication Strategist

2 weeks ago

Johannesburg, Gauteng, South Africa Fempower Full time
Job Description:

Fempower is seeking a highly skilled Digital Communication Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital communication strategies that enhance our brand's online presence.

About the Role:

  • Develop and execute digital marketing campaigns across multiple platforms, including social media, email, and website content.
  • Cultivate relationships with media outlets and industry influencers to secure press coverage.
  • Manage email and LinkedIn campaigns to engage with our audience and promote our brand.
  • Analyze campaign results and provide recommendations for improvement.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.

Required Skills and Qualifications:

  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum 5 years of experience in digital marketing, including internal and external communications.
  • Proven track record of success in securing press coverage and managing media relations.
  • Strong writing and communication skills, with ability to adapt tone and style to various audiences.
  • Proficient in Google Suite applications, including Gmail, Google Drive, and Google Analytics.
  • Experience with online media databases and content management systems.
  • Knowledge of web design, SEO, and content management.