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Brand Activation Manager

2 weeks ago

Cape Town, Western Cape, South Africa Findojobs South Africa Full time
Job Description

We are seeking a highly skilled Brand Activation Manager to join our team in South Africa. As a key member of our marketing department, you will be responsible for the execution of global strategic plans for Nicorette across all touchpoints.

Key Responsibilities:
  • Strategic Planning: Develop and implement comprehensive marketing strategies to achieve business objectives.
  • Brand Management: Manage the day-to-day activities of the Nicorette brand, including forecasting, shopper activations, and consumer engagement.
  • HCP Execution: Lead the implementation of global playbooks for HCPs (Healthcare Professionals) and develop market-leading marketing agendas to grow market share.
  • Influencer/KOL Strategy: Develop and execute influencer and KOL programs to amplify the brand message and build strong relationships with healthcare professionals.
Requirements:
  • 3-5 years of experience in marketing, preferably in the pharmaceutical or health and beauty industry.
  • Strong understanding of stakeholder mapping, influencer marketing, and omnichannel strategies.
  • Experience in project management and execution, with a proven track record of delivering results.
  • Self-starter with a high propensity for collaboration and cross-functional working.
  • Degree in marketing, business, or a related field is preferred.