Digital Marketing Coordinator

3 weeks ago


Johannesburg, Gauteng, South Africa Signa Opportunity Full time

About the Role

We are seeking a highly motivated and organized Digital Marketing Coordinator to join our team at Signa Opportunity. This role offers an exciting opportunity for individuals with a passion for digital marketing to gain hands-on experience and develop their skills in social media management, content creation, event planning, market research, and data analysis.

The successful candidate will be responsible for providing support in executing various projects, campaigns, events, and daily activities that contribute to the overall growth and visibility of the company. They will assist with tasks such as drafting communications, organizing and promoting events, monitoring trends, engaging with audiences, and analyzing campaign performance.

Key Responsibilities
  • Content Creation and Management
    • Assist in creating engaging and brand-appropriate content for social media, blog posts, emails, and other communication channels.
    • Design and draft marketing materials, including visuals and written content, using design tools and templates.
    • Maintain a consistent posting schedule across platforms.
  • Social Media Management
    • Manage social media accounts by scheduling posts, responding to comments, and engaging with followers.
    • Monitor social media trends and propose creative ideas to improve engagement.
    • Track social media metrics and prepare reports to evaluate campaign performance.
  • Event Planning and Coordination
    • Help organize company events, including planning logistics, coordinating with vendors, and ensuring smooth execution.
    • Assist in promoting events through various channels to maximize attendance and participation.
    • Support on-site event activities, such as setting up, managing registrations, and engaging with attendees.
  • Market Research and Analysis
    • Conduct research on market trends, competitors, and audience preferences to inform marketing strategies.
    • Collect and analyze data from campaigns to measure their effectiveness and identify areas for improvement.
    • Summarize findings and share actionable insights with the marketing team.
  • Campaign Support
    • Assist in executing marketing campaigns, including email marketing, paid ads, and influencer partnerships.
    • Monitor campaign progress and provide regular updates to the team.
    • Help refine campaigns based on data-driven feedback and analysis.
  • Administrative Support
    • Maintain marketing databases and update contact lists as needed.
    • Assist with organizing and maintaining files, reports, and marketing materials.
    • Coordinate meetings, prepare presentations, and provide general administrative support to the marketing team.
  • Audience Engagement
    • Respond to audience inquiries and comments on social media and other channels.
    • Foster a positive community around the brand by engaging with followers and encouraging user-generated content.
    • Track and report on audience sentiment and feedback.
  • Professional Development
    • Participate in training sessions, workshops, and team meetings to build marketing and communication skills.
    • Stay updated on the latest marketing tools, trends, and best practices.
    • Contribute innovative ideas and perspectives to the team to enhance marketing initiatives.


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