Brand Strategist
4 days ago
About Our Company
\Assign Services (Pty) Ltd. - Sandton is a multinational company that specializes in the selling of cosmetics, skin care, perfume, and personal care products.
\We are looking for an experienced Innovation Lead to contribute to the development of our brand strategy, including delivering appropriate product and packaging, persuasive advertising, creative and brochure materials, sampling, and full activation plans.
\Key Responsibilities\
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- Providing overall innovation management leadership for our brands and categories\
- Contributing to the development of brand strategy, including delivering appropriate product and packaging, persuasive advertising, creative and brochure materials, sampling, and full activation plans\
- Developing and implementing initiatives across multiple brands within each category as required by the Head of Brand and Innovation\
- Working closely with the Category Team and other marketing functions, supply chain, DP, R&D and NPD\
- Shaping growth strategy for the brand and collaborating in developing productive brand growth strategy through category input, thorough in-depth and insightful analysis of market, financial and research data\
- Understanding local market and consumer needs and providing input to category and conducting competitor reviews and developing action plans to protect and grow market share for the brand\
- Market and Justine performance analysis to include evaluation of performance vs brand and innovation objectives, collaborating to suggest/propose resources critical to meet brand innovation objectives via strategy\
- Driving brand value through development of brand positioning, image, advertising assets and style guides, to include guidance for communication and product education strategy\
- Collaborating with BI, Category, and market research to develop superior consumer insights that lead to winning product concepts and its execution/development for a particular brand\
- Updating category on all aspects of the brand, to ensure alignment, and visibility to key issues, delivering new products and developing innovation pipeline that translates into market success through superior local insights\
- Driving the development of brands and gap analysis initiatives to fill the gaps identified in strategy, participating in cross-functional teams to generate new product ideas from Ideation workshops to product launch\
- Facilitating approval of the strategic needs of the brand, and consumer driven objectives for new products, to include pricing strategy and cost objectives\
- Implementing and executing NPD process to develop agreed product program, including integration with supply chain, regulatory, legal, costing, sourcing, and manufacturing of new products\
- Collaborating with marketing to provide feedback and input to all concepts and products under development (positioning, packaging, creative, formula directions, etc), partnering with Market Research to develop clear marketing and consumer understanding and suggest research needs in support of major new product development and its execution (pricing, merchandising, brand communication, media support, etc)\
- Proposing launch guidelines and developing brand assets for major new, and partnering with marketing to follow through on implementation, harmonizing the company's product line while maintaining brand differentiation\
- Building portfolio strategy, supporting both base (SSI projects) and new sales, enhancing portfolio productivity with a view to building optimal SOL, participating in portfolio/SKU productivity reviews, analyzing Innovation SKU performance and setting minimum thresholds for new SKUs\
- Delivering against specific Size of line targets for Justine to build relevant earning opportunity, working with the JASS project team, R&D, Legal and SC to implement approved work stream actions\
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