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Visual Designer for E-commerce Branding and Digital Marketing

1 week ago

Cape Town, Western Cape, South Africa Keen Full time

About Keen

At Keen, we merge art and science to deliver exceptional digital marketing, creative, and customer experience solutions. As an integral partner to our clients' teams, we drive growth and excellence globally. Our ambitious vision is to become a leader in the industry while maintaining a culture of delivering outstanding results.

If you're eager to advance your career, tackle new challenges, and redefine what's possible in digital marketing, this role might be perfect for you. Join us and unlock the full potential of our clients' brands together.

Job Description

We're seeking a skilled Visual Designer to support our e-commerce clients. As a Visual Designer, you'll work closely with their marketing team to create visual and video assets for various projects, focusing on email newsletter design, website/landing pages/UIUX, and paid social media content.

Email Marketing Design

  • Create engaging banners for email campaigns, collaborating with the email marketing and marketing lead on developing a compelling content calendar. Produce 3-5 new assets per week.
  • Design tests for email campaigns, working with the copywriter and CRM lead on content strategy.
  • Develop visually stunning designs for email, ensuring alignment with brand guidelines.
  • Lead the development and execution of digital design concepts for email campaigns.
  • Maintain brand consistency while introducing fresh ideas.
  • Work efficiently under tight deadlines and iterate based on feedback from multiple stakeholders.

UI/UX & CRO

  • Analyze existing e-commerce sites using data, heat maps, and conversion results to identify opportunities for improvement.
  • Design and develop A/B tests to enhance site performance and user engagement.
  • Create structured designs with component systems, adhering to guidelines for spacing, padding, typography, and color styles.
  • Collaborate with developers to implement changes and review results post-implementation.
  • Deliver work products on cloud-design platforms like Figma and Canva, depending on client preferences.
  • Manage design projects from discovery and strategy to ideation, iteration, and hand-off.

Organic & Paid Media

  • Produce and edit video content, particularly user-generated content (UGC) for paid social media campaigns.
  • Work with the PPC Marketing Team and external agencies to source and create creative assets for sponsored paid social campaigns on Facebook, Instagram, TikTok, and other platforms.
  • Use UGC content and cut influencer video content into highly converting ads.
  • Apply best practices for organic and paid media to drive traffic to e-commerce sites.

Requirements

  • E-commerce Experience: Proven experience working in e-commerce, with specific expertise in Shopify. Experience in the beauty or skincare space is a plus.
  • Email Marketing Tools: Proficiency in Klaviyo or similar email marketing platforms.
  • A/B Testing: Demonstrated experience designing and conducting A/B tests. Candidates should provide specific examples in their application, detailing the tests conducted, performance improvements achieved, and data points supporting the results.
  • Performance Focus: A balance of creativity and performance orientation, using both left brain and right brain thinking. Candidates should be motivated by driving sales and improving performance metrics.
  • Flexibility: Ability to adjust schedules to collaborate with clients based in the United States.
  • Technical Proficiency: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and cloud-design platforms like Figma and Canva.
  • Creative & Analytical: Strong ability to bring fresh, creative ideas while adhering to brand guidelines and standards. Must be able to leverage data, heat maps, and conversion results to identify opportunities for improvement.
  • Communication & Collaboration: Excellent communication skills and the ability to work efficiently on tight timelines, iterating based on feedback from multiple stakeholders.
  • Project Management: Experience managing design projects from discovery and strategy to ideation, iteration, and hand-off.

Portfolio Requirements: To be considered, candidates must submit or link to a robust portfolio showcasing multiple examples of email designs for e-commerce, UI/UX designs for e-commerce sites worked on, and paid and organic social media posts used to drive revenue for a brand.

Benefits

  • Hybrid remote/in-office setup.
  • Birthday off.
  • Professional development & training opportunities.
  • & More being added.