Retail Business Development Manager
4 days ago
We are seeking a highly skilled Channel Specialist to join our client's team in Stellenbosch.
This role involves delivering on the channel plan, building world-class campaigns and trade materials, managing planning systems, conducting briefing and training sessions, and supporting brands, accounts, and regions in planning and execution. Additionally, the Channel Specialist will monitor performance and build insights to provide feedback into the channel and category management plans.
Key Responsibilities- Analyze and Influence:
- Shopper and consumer insights to inform business decisions
- Activation readiness and roll-out of marketing strategies
- Trade spend and return analysis for optimization
- Develop:
- A comprehensive picture of a perfect store layout with disruption points per category
- A commercial story that supports the perfect picture
- Generic merchandise catalogue for effective merchandising
- Catalogue of touchpoints and comms channels per key account
- Plan:
- Assist in building the annual channel plan down to account level for strategic alignment
- Assist in building the annual category management plan per account for optimized results
- Support:
- Key account, brand, and regional planning and execution for seamless collaboration
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