Marketing Intelligence Specialist
6 days ago
The Digital Research Analyst will be responsible for:
- Working closely with clients and Account Managers to understand their business and marketing objectives.
- Planning, implementing, and managing data collection and analysis to inform key digital marketing decisions.
- Designing and executing paid advertising campaigns across digital channels.
- Providing regular reports highlighting key challenges and recommending actionable solutions.
- Creating clear research methodologies to extract and benchmark data, documenting findings and recommendations.
- Presenting insights and recommendations to Management and clients as needed.
- Monitoring industry trends and opportunities to enhance the company's digital presence.
- Cultivating industry market intelligence, developing a knowledge base of key insights.
- Collaborating with Management and Account Managers to ensure successful execution of digital marketing strategies.
Requirements:
- Minimum 3 years' experience in research, including online research using META, Google AdWords, Google Trends, Social Media Insights, and related tools.
- Strong business acumen and ability to interact with clients at an executive level.
- Exceptional organisational skills, proactive, and able to work independently.
- Strong communication skills, both email and phone.
- Strong problem-solving and analytical thinking capabilities.
- Proficient in Microsoft Office Suite and comfortable with online project management tools and digital platforms.
- Attention to detail, discretion, confidentiality, and flexibility to adapt to the evolving needs of a fast-growing organisation.
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