Marketing Intelligence Specialist

6 days ago


Pretoria, Gauteng, South Africa Sherbet Agency Full time
Key Responsibilities

The Digital Research Analyst will be responsible for:

  • Working closely with clients and Account Managers to understand their business and marketing objectives.
  • Planning, implementing, and managing data collection and analysis to inform key digital marketing decisions.
  • Designing and executing paid advertising campaigns across digital channels.
  • Providing regular reports highlighting key challenges and recommending actionable solutions.
  • Creating clear research methodologies to extract and benchmark data, documenting findings and recommendations.
  • Presenting insights and recommendations to Management and clients as needed.
  • Monitoring industry trends and opportunities to enhance the company's digital presence.
  • Cultivating industry market intelligence, developing a knowledge base of key insights.
  • Collaborating with Management and Account Managers to ensure successful execution of digital marketing strategies.

Requirements:

  • Minimum 3 years' experience in research, including online research using META, Google AdWords, Google Trends, Social Media Insights, and related tools.
  • Strong business acumen and ability to interact with clients at an executive level.
  • Exceptional organisational skills, proactive, and able to work independently.
  • Strong communication skills, both email and phone.
  • Strong problem-solving and analytical thinking capabilities.
  • Proficient in Microsoft Office Suite and comfortable with online project management tools and digital platforms.
  • Attention to detail, discretion, confidentiality, and flexibility to adapt to the evolving needs of a fast-growing organisation.


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