Senior Digital Lead

2 weeks ago

Cape Town, Western Cape, South Africa Findojobs South Africa Full time
About the Company

We are a leading company in the E-commerce sector, seeking a skilled professional to fill this exciting opportunity.

The ideal candidate will be responsible for developing and implementing digital sales and marketing strategies that align with our company's goals and objectives.

Key Responsibilities :

  • Drive growth in digital channels (Company website and e-commerce partnerships) to achieve business KPIs and articulate the support needed with People, Processes, and Technology.
  • Set and achieve digital sales team KPIs Sales, Conversion, Customer Growth (Existing / New customers), and ROI.
  • Identify and drive strategic partnerships and channels for e-commerce globally.
  • Drive further share of wallet for existing customers targeted strategy to drive repurchase.
  • Pipeline growth and management.
  • Monitor and analytics the conversion and propose improvements and optimization on investment in ad-spend.

Main Duties :

The Head of E-commerce and Digital will be responsible for developing a digital marketing strategy to enhance the company's online presence:

  • Structure and deliver strategic marketing campaigns for the company website, e-commerce partnerships, and social media brand presence to achieve business KPIs and articulate the support needed with People, Process, and Technology.
  • Set and achieve Digital Marketing team KPIs impressions, leads, conversion, and statistics pertaining to Comms, PR, Advertising, Paid Marketing, and Social Media.
  • Identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.
  • Play a major role in enhancing brand awareness within the digital space.
  • Trains internal teams to use digital technologies.

Responsibilities :

The Head of E-commerce and Digital will oversee the development and maintenance of the company website:

  • Manages a team, in accordance with guidance from CP&MO, consisting of a technical development lead, UX/UI designer, and backend developer (SEO Lead, support role in Marketing).
  • Set Quarterly and Annual KPAs for Digital team.
  • Mentor and coach staff to identify training needs and improve overall skill levels within the area and ensure that personal development plans are in place to address development needs and career aspirations.
  • Drive the employee engagement strategy to ensure employees are motivated effectively and to reduce annual attrition rates.
  • Ensure adequate and appropriate departmental infrastructure is in place to deliver against KPAs and to ensure optimal operational efficiency.

Additional Responsibilities :

The ideal candidate will also perform reporting / other related duties as assigned by CP&MO:

  • Produce timeous, accurate and concise monthly reporting covering all key Digital Sales and Marketing metrics.
  • Effective weekly reporting in weekly sales meetings.
  • Assist with attending all relevant stakeholder meetings and ExCo meeting (where necessary).
  • Ensuring data integrity.

HOURS :

  • Monday to Friday : 08 : 30 17 : 00 or Monday to Friday : 08 : 00 16 : 30
Requirements

To succeed in this role, you should have:

  • Matric.
  • BSc degree in Digital Technologies or a relevant Business field.
  • 5-7 years of experience as a Digital Lead.
  • At least 3 years of experience managing teams or senior managers.
  • Strong e-commerce and digital experience.
  • Solid experience with online marketing tools and web-based technologies.
  • UI/UX experience either through direct experience or breadth of knowledge.
  • Leadership, interpersonal, and team management skills with strong analytical, verbal, and written communication skills.
  • Problem-solving abilities.

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