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Shopper Insights Manager
1 week ago
About Colgate-Palmolive
\We are a caring, innovative growth company committed to making a positive impact on the lives of people and pets. Our portfolio includes some of the world's most trusted brands, such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline, and Suavitel.
\We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources, and improving children's oral health.
\Job Title: Shopper Insights Manager\This role involves developing and supporting partnerships between Colgate-Palmolive and customers by delivering category knowledge and shopper insights to drive category growth.
\The ideal candidate will have a minimum of 5 years of experience in a similar role in an FMCG environment and possess excellent business acumen, analytical skills, and communication abilities.
\Main Responsibilities:\- \
- Deliver category knowledge and shopper insights to customers\
- Identify business challenges and develop insight-driven solutions\
- Develop and implement retail category development services aligned with customer strategies\
- Develop 3-year shopper plans integrated within Joint Business Planning\
- Leverage customer-specific shopper insights and analytics to tailor category strategies\
- Communicate targets to operations and monitor implementation\
- Recommend customer differentiation opportunities\
- Refine programs to customer shopper and targeted vehicles\
- Translate insights into recommended category strategies and solutions\
- Deliver regular shopper return on investment reviews\
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About Our Commitment to Sustainability
\We are committed to creating a healthier future for all people, pets, and our planet. We achieve this through our innovative products, sustainable practices, and community engagement.