Social Media Content Creator
2 weeks ago
Key Responsibilities:
- Social Media Content Development: Collaborate with the Content Creator to develop engaging content for social media channels, including Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
- Platform Management: Manage the day-to-day operations of our social media channels, including posting, monitoring, and responding to user interactions and questions in a timely and engaging manner.
- Community Engagement: Engage with relevant audiences on social media platforms to increase reach and foster engagement, including participating in conversations, following trends, and interacting with content that aligns with the Planet Fitness brand.
- Trend Monitoring: Stay up-to-date with platform updates, social media trends, and industry conversations, making recommendations to enhance content and strategy.
- Performance Reporting: Track and analyze key performance metrics, such as engagement rates, reach, impressions, and follower growth, reporting findings and providing recommendations for content improvement.
Requirements and Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Experience: 3-5 years of experience managing social media platforms, preferably within the fitness, wellness, or lifestyle industries.
- Platform Expertise: Proven expertise in key platforms: Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
- Tools and Certifications: Experience with social media management tools and knowledge of content creation and design tools, as well as Meta Blueprint Certification or other relevant social media certifications.
- Skills: Excellent written and verbal communication skills, strong organizational skills, and attention to detail, as well as the ability to multitask and thrive in a fast-paced environment.
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