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Data-Driven Marketing Specialist

1 week ago

Cape Town, Western Cape, South Africa The Career Network SA Full time

We are looking for a data-driven Data-Driven Marketing Specialist to join our team at The Career Network SA.

This is an exciting opportunity for a detail-oriented professional with experience in analyzing and optimizing marketing campaigns.

The successful candidate will be responsible for tracking and optimizing campaigns in real-time using analytics, providing actionable insights to improve future campaigns.

This dynamic role requires a strong analytical mindset and ability to work collaboratively with cross-functional teams.

Key Responsibilities:
  • Track and optimize campaigns in real-time using analytics, providing actionable insights to improve future campaigns.
  • Prepare regular performance reports showcasing performance metrics and areas of improvement.
  • Use marketing methods to improve campaign effectiveness, such as A/B testing, customer segmentation, user journey, SEO, etc.

Data-Driven Analysis and Optimization:

  • Analyze campaign performance data to identify areas for improvement.
  • Develop and implement data-driven marketing strategies to achieve business objectives.
  • Collaborate with marketing, sales, product, and other teams to ensure campaigns are optimized effectively.

Content Creation and Strategy:

  • Shape compelling content strategies and craft visuals that resonate deeply with our target audience.
  • Develop bold, out-of-the-box ideas to drive campaigns that stand out in competitive markets.
  • Deploy creative, narrative storytelling techniques to command audience attention.
  • Ensure all assets are aligned with campaign goals, are produced on time, and are delivered within budget.
  • Ensure brand messaging is consistent across all campaign touchpoints.