Ducati Public Relations Specialist

2 months ago

Johannesburg, Gauteng, South Africa On Line Personnel Full time
Job Position:

Ducati Public Relations Manager (Specialist Level) – Automotive/motor

Key Responsibilities:
  • Develop and execute strategic public relations and communications plans to enhance the visibility and image of Ducati and its products
  • Build and maintain relationships with media representatives, influencers, and other stakeholders to promote the Ducati brand
  • Organize and execute local and international press launches and conferences for media, business, and political stakeholders
  • Manage and distribute media releases about Ducati products and the Ducati corporate brand, while monitoring and analyzing the publicity generated
  • Act as a company spokesperson for Ducati South Africa
  • Facilitate customer service/experience concerns which have received heightened attention in the media
  • Curate and compile Ducati brand content (lifestyle, consumer, corporate and product)
  • Manage and support Ducati brand Ambassadors, Ducati influencers and other publicity programs and media partnership initiatives
  • Responsible for issuing accurate Ducati brand related content timeously for internal news platforms
  • Support the internal communications department with Ducati content to build a strong internal Ducati brand
  • Control and management of the Ducati PR budget with monthly KPI updates for NSO Controlling and NSO Director
  • Control and operational management of Ducati SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targets
  • Coordination of ad hoc projects (including the Ducati Corporate PR profiling/local relevance projects) in conjunction with agencies
  • Provide support to Ducati brand marketing campaigns, projects and events in planning and leveraging any PR opportunities which may be presented
  • Effectively manage the Ducati PR agency with regards to promoting, building and integrating the Ducati PR brand narrative within the broader marketing strategy
Requirements:
  • 3-year National Diploma or Bachelor's Degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Commerce
  • Minimum of 5 years' experience in automotive marketing and communications
  • Knowledge and understanding of brands and brand image
  • Previous experience in journalism or public relations is a plus
  • Good understanding of the automotive market and competitive landscape
  • Maintain a professional demeanor to represent the brand effectively to the public and motoring media
  • Strong understanding of Ducati's structures, products, and competitors
  • Strong grasp of communication strategies and media principles
  • Ability to listen and communicate effectively at all levels
  • Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels
  • Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities
  • Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management
  • Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control

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