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Content Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Welcome Tomorrow Full time

Welcome Tomorrow is Africa's fastest growing marketing agency, working with top brands across South Africa, Kenya, and Nigeria. Our mission is to transform the African marketing landscape by delivering tangible business results and changing the way growth marketing is experienced by our clients.

We are seeking a talented Intern Creator Manager to join our team. As a key member of our creative strategy efforts, you will be responsible for identifying, communicating with, and managing content creators. The ideal candidate will be detail-oriented, possess excellent communication skills, and have the ability to juggle multiple tasks efficiently.

Your key responsibilities will include:

  • Creator sourcing & coordination: understanding customer briefs and advertising landscapes to source, engage and retain top content creators across our key markets (Kenya, Nigeria, South Africa).
  • Creative strategy & production: implementing innovative user-generated content (UGC) strategies for organic & paid campaigns that align with client goals. You will manage daily interactions with content creators to secure new content, perform quality assurance, request revisions, and deliver final content to clients within set timelines.
  • Campaign launch & analysis: overseeing the execution of our marketing campaigns from ideation to launch, understanding the key elements of performance based on our customers' KPIs.
  • Content production scaling: researching, testing, and implementing new ways to source and engage Content Creators, in order to scale up the production of video content and enhance creative quality for our clients.

The successful candidate will be a good fit for this role if they are about to graduate with a degree in Marketing, Communications, Media Studies, or a related field. They must also be very organised, able to structure complex tasks, manage multiple projects simultaneously, and meet project deadlines.

Apart from your technical skills, we are looking for someone who is a great communicator, comfortable speaking in front of a large audience, and has excellent written and verbal English. You should also be a Content Creator yourself, with proven past success on social channels, and familiar with creator communities, trends, and platforms.

As a bonus, experience working with Content Creators, familiarity with Figma, and basic knowledge of paid media strategies (Google Ads, Meta, Instagram ads) would be an advantage.