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Hybrid Digital Strategy Manager

1 week ago


Johannesburg, Gauteng, South Africa Group M Worldwide Inc. Full time
About the Role

This is an exciting opportunity to join our team as a Hybrid Digital Strategy Manager. As a Hybrid Digital Strategy Manager, you will be responsible for evolving briefs into recommendations for budgeting, audience selection, channel/platform ecosystem selection, creative design recommendation, cross-channel media planning, and measurement framework with a specific focus on digital platforms, channels, and methodologies.

The ideal candidate will reside in our Strategy & Planning team and work closely with clients to deliver growth to their businesses. You will deepen EssenceMediacom's position with its clients, have a thorough understanding of the breadth and depth of EssenceMediacom's digital product offering, and effectively collaborate with internal and external stakeholders to constantly bring effective and innovative solutions to our clients.

Key Responsibilities:

  1. Understand client objectives, category/competitive trends for various product categories.
  2. Ability to manage large teams on Performance (Biddable and Performance Display) from strategizing to delivery and client engagement at Annual to regular reviews.
  3. Develop and strike partnership deals with key publishers and large affiliates.
  4. Ability to steer client review meetings on a regular basis.
  5. Excellent written and oral communication skills combined with outstanding presentation skills.
  6. Understanding of programmatic landscape and knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.) – Preferred.
  7. Applied knowledge of 3rd party ad serving, website and tracking, and associated technologies – Preferred.
  8. Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred.
  9. Strong interpersonal and communication skills.
  10. Problem-solving skills.
  11. Abreast with the latest technology that will affect digital advertising.
  12. Worked closely with publisher partners to elevate industry standards in line with client needs.
  13. Exposure to affiliate and programmatic technologies.
  14. People management skills.