Creative Director

2 weeks ago

Cape Town, Western Cape, South Africa SPECD (Pty) Ltd Full time
Job Title: Creative Director

Are you a creative leader looking to drive innovative campaigns and lead a dynamic team? As the Creative Director at SPECD (Pty) Ltd, you'll be responsible for developing and delivering creative artwork, providing innovative solutions for marketing objectives, and managing a talented team of designers, copywriters, and external creatives.

Key Responsibilities:
  • Develop and implement creative strategies aligned with the company's overall brand strategy.
  • Lead brainstorming sessions and create concepts for various online channels, ensuring alignment with business requirements.
  • Manage creative processes from conceptualization to production, ensuring high-quality results.
  • Collaborate with the Chief Marketing Officer and Brand Manager to develop the SunBet Brand and CI guidelines.
  • Direct and lead Sunbet's creative team in developing and delivering creative artwork and providing innovative solutions for the delivery of marketing objectives.
  • Manage investigations and analyses into potential graphic and animation graphic innovations to grow the business delivery and streamline processes.
  • Lead design teams in the development of concepts and execution of all projects to create exceptional visual style & tone for a range of projects.
  • Collaborate on UX and wireframe executions with other members of the team to provide insight into how the project will work.
  • Oversee the development of plans for generating meaningful content to drive increased traffic, engagement and brand visibility.
  • Conceptualise, plan and ensure synergies are created between design content for various projects.
  • Lead the vision and oversee the development, creation and deployment of designs for multiple projects; including the implementation of design plans through editorial calendars across all relevant marketing channels and platforms.
  • Work closely with creatives and developers to ensure the solidity of designs and highest level of quality is maintained at all times.
  • Translate complex ideas into beautiful visual executions that make them easier to understand.
  • Introduce graphic and animation tools, and access to relevant content that enables a series of creative opportunities for marketing services.
  • Influences present and future products, services, platforms and content management by determining and evaluating current and future market trends.
  • Measure the success of campaigns and platforms through analytics and provide reports and insights in this regard.
  • Actively lead/participate in every aspect of creative design and development: Copywriting, Graphic design, Web and email design, Layout.
Requirements:
  • 3-Year Degree in Marketing / Communications / Graphic Design
  • 10 years' experience following a path through the ranks of the industry from designer / copywriter through to management levels, including experience as a creative director or in a similar creative role.
  • Experience should include 5 years working within an editorial role and 2 years in a supervisory / management capacity.
  • Hand-on experience in creative process, marketing, graphic design and brand development.
  • A proven track record of managing successful creative design and multi-discipline teams.
Competencies:
  • Ability to write, proofread and edit accurate, concise and highly readable content.
  • Understand brand identity and voice.
  • Business & Financial Acumen.
  • Written and verbal communication skills.
  • Project management.
  • Ability to generate creative ideas, coupled with sound editorial judgement.
  • MS-Office Suite (Word, Excel, PowerPoint, Outlook)
  • Thorough understanding of art, copy and layout.
  • Excellent working knowledge of software such as Figma, Adobe XD, Photoshop, InDesign etc.

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