Automotive Brand Manager
1 week ago
About Us
Geely Auto International is a leading manufacturer of motor vehicles. We are seeking an experienced Automotive Brand Manager to join our team.
Job SummaryThe successful candidate will be responsible for managing our brand's presence in the South African market, including market research, competitor analysis, and target audience identification.
Key Responsibilities- Market Research:
- Conduct market research to understand consumer behavior and preferences in the South African market.
- Identify trends and opportunities in the market to inform our brand strategy.
- Analyze competitors' strengths and weaknesses to identify areas for improvement.
- Develop strategies to differentiate our brand from competitors.
- Identify our target audience in the South African market, including demographics, psychographics, and behaviors.
- Develop messaging and content that resonates with our target audience.
- Manage our brand's online presence, including social media and website content.
- Develop and implement campaigns to promote our brand and products.
- Develop and implement digital marketing strategies, including email marketing, search engine optimization, and pay-per-click advertising.
- Analyze the effectiveness of our digital marketing efforts and make recommendations for improvement.
- Minimum 5 years of work experience in auto communication or a related field.
- Strong understanding of the automotive industry and market trends.
- English as a work language is required.
Mid-Senior level
Employment TypeFull-time
Job FunctionMarketing
IndustriesMotor Vehicle Manufacturing
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