Automotive Oem National Brand Manager
3 weeks ago
Remuneration: Market Related dependent on skill set, knowledge, and experience.
Purpose Of The Job: Our Clients are looking for a National Brand Manager to join the Team. The candidate will work closely with the Brand, Marketing, and Sales team to ensure the daily effectiveness of the overall Brand department.
The candidate will be a key member of the new Brand team in ensuring that key outputs are delivered effectively and efficiently. To be successful in this role, the candidate will be responsible for the full Brand Management function of the New Automotive Brand going to launch in South Africa.
The candidate should be a creative and out-of-the-box thinker, being able to successfully promote and market the entire brand. Ultimately, the candidate will ensure that their area of responsibility meets and exceeds the expectations of our business objectives and contributes to the company's success in the long run.
Duties:
- Responsible for the management of all the Brand and Marketing staff.
- Responsible for developing and implementing the annual brand strategies, goals, budgets, executions, etc.
- Responsible for formulating a Brand communication management system and associated standards.
- Management of media and influencer test drive programs and PRs.
- Responsible for the planning and execution of the major brand events and activities.
- Overall Brand CI materials development and CI audit initiatives.
- Responsible for the planning and execution of all new product launches and evaluation of the launch effect.
- Responsible for market analysis, market-crisis evaluation, public relations management, and overall Brand impression within the Market.
- Work directly with Marketing and Sales Team to establish and execute various strategies to advance the new Brand in SA.
- Ad hoc responsibilities and duties requested from senior management.
Requirements:
- Matric.
- Tertiary qualification in a relevant field (i.e. is essential).
- A minimum of 5 – 7 years of management experience related to Brand and Communication in the Automotive industry.
- Participated in Corporate Brand or Product Brand positioning / Creative and Communication projects.
- Excellent Media reporting skills.
- Automotive Industry experience ESSENTIAL
Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful. Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application. Applications should be submitted no later than Wednesday 19 March.
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