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Digital Media Specialist

1 month ago

East London, Eastern Cape, South Africa Prudent HR Solutions Full time
Job Title: Digital Media Specialist

We are seeking a skilled Digital Media Specialist to play a crucial role in developing innovative content for diverse media platforms. In this position, you will be responsible for creating engaging digital experiences that drive business results.

Key Responsibilities:

  • Develop and implement digital media strategies to enhance brand awareness and engagement.
  • Collaborate with the Marketing Manager to create and execute integrated media campaigns.
  • Conceptualize, develop, and schedule digital and social media campaigns across various platforms.
  • Enhance brand presence on digital and print media platforms.
  • Maintain, update, and refresh website content on company websites, online directories, and portals.
  • Create SEO-optimized content and ensure best practices across digital platforms.
  • Manage day-to-day operations of paid digital marketing campaigns, including paid search, display, and social advertising strategies.
  • Monitor and report on the impact and return on investment of digital marketing campaigns.
  • Stay updated with the latest digital media trends and design technology.

Requirements:

  • Minimum of 2 years' experience as a graphic designer in an agency.
  • Minimum of 2 years' experience as a digital specialist in a B2B environment.
  • Possession of a valid driver's license.

Competencies Required:

  • Accountability
  • Result orientation
  • Collaboration
  • Ability to work under pressure to meet deadlines
  • Client-centric approach
  • Integrity
  • Business acumen
  • Effective communication