Consumer Insights Strategist

3 days ago


Johannesburg, Gauteng, South Africa Group M Worldwide Inc. Full time
E2E Strategist Job Summary

The Consumer Insights Strategist will play a pivotal role in shaping and executing holistic brand and consumer engagement strategies as part of the MediaCom team.

Your key responsibilities will include developing and implementing the Brave & Boundless approach, creating experiences that are meaningful, differentiated, anchored in data, and continuously evolving.

You will lead strategy development across the full consumer journey, from initial engagement to sustained loyalty, ensuring that every touchpoint aligns with the brand's ambition to drive weekly+ consumption and create real cultural impact.

Key Responsibilities:
  • Developing and executing end-to-end marketing strategies aligned with the brand's transformation goals.
  • Leading consumer insights, data analysis, and experience-driven marketing initiatives.
  • Collaborating with cross-functional teams (brand, digital, media, commercial, etc.) to deliver seamless brand experiences.
  • Implementing the Brave & Boundless approach, ensuring marketing efforts are bold, innovative, and consumer-first.
  • Driving weekly+ consumption strategies, focusing on Excite & Expand paths.
  • Leveraging data, digital tools, and AI-driven insights to optimize campaigns and consumer engagement.
  • Leading test-and-learn initiatives to refine marketing approaches in real time.


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