Digital Marketing Strategist

2 days ago


Cape Town, Western Cape, South Africa Ignition Group Full time
Digital Marketing Strategist Job Description

We are seeking a skilled and experienced Digital Marketing Strategist to join our team at Ignition Group.

The ideal candidate will have a proven track record of driving user acquisition and engagement in the fintech industry.

In this role, you will be responsible for developing and executing comprehensive marketing plans to drive user acquisition, engagement, and retention.

You will also conduct market research and analysis to identify trends, opportunities, and the competitive landscape in the fintech industry.

Additionally, you will collaborate with product teams to develop compelling messaging, positioning, and value propositions that resonate with target audiences.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive user acquisition, engagement, and retention.
  • Conduct market research and analysis to identify trends, opportunities, and the competitive landscape in the fintech industry.
  • Collaborate with product teams to develop compelling messaging, positioning, and value propositions that resonate with target audiences.
  • Lead the development of creative assets, including ad copy, graphics, videos, and landing pages for various marketing channels.

Requirements:

  • Expertise in performance marketing channels: paid social, search, and display.
  • Excellent communication skills for effective collaboration with teams and partners.
  • Creative thinker with a passion for innovative marketing.
  • Highly organized with multitasking ability in a fast-paced environment.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Understanding of mobile app marketing metrics and KPIs.


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