Marketing Strategist Role for Brand Development
1 day ago
Job Summary: American Man Sportswear seeks a Marketing Manager to spearhead the development of our brand identity and drive customer engagement.
About Us: As a fast-growing company, we are looking for a talented individual to shape our marketing strategies and promote our services.
Key Responsibilities:
- Develop Comprehensive Marketing Plans: Design and execute strategic marketing plans to achieve business growth and enhance brand awareness.
- Market Research and Analysis: Conduct market research to identify target audiences, trends, and competitive landscapes.
- Cross-Functional Collaboration: Work with cross-functional teams to define brand messaging, value propositions, and positioning.
- Content Creation: Develop compelling marketing content, including website copy, blog posts, case studies, and social media posts.
- Digital Marketing Campaigns: Build and manage digital marketing campaigns across various channels.
- Relationship Building: Establish and maintain relationships with media outlets, industry influencers, and strategic partners.
- Performance Metrics: Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results.
Requirements:
- Educational Background: Bachelor's degree in Marketing or a related field. Advanced degree or relevant certifications are a plus.
- Experience: Proven experience in marketing roles, preferably in the technology sector or related industry.
- Digital Marketing Skills: Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing.
- Communication Skills: Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
- Analytical Skills: Ability to translate ideas into actionable plans and drive measurable outcomes.
Preferred Skills:
- Marketing Analytics Tools: Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
- Design Software: Experience working with design software to create content, graphics, and videos (Canva, CapCut, Photoshop, etc.).
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