Marketing Strategist Role for Brand Development

1 day ago


Centurion, Gauteng, South Africa American Man Sportswear Full time

Job Summary: American Man Sportswear seeks a Marketing Manager to spearhead the development of our brand identity and drive customer engagement.

About Us: As a fast-growing company, we are looking for a talented individual to shape our marketing strategies and promote our services.

Key Responsibilities:

  • Develop Comprehensive Marketing Plans: Design and execute strategic marketing plans to achieve business growth and enhance brand awareness.
  • Market Research and Analysis: Conduct market research to identify target audiences, trends, and competitive landscapes.
  • Cross-Functional Collaboration: Work with cross-functional teams to define brand messaging, value propositions, and positioning.
  • Content Creation: Develop compelling marketing content, including website copy, blog posts, case studies, and social media posts.
  • Digital Marketing Campaigns: Build and manage digital marketing campaigns across various channels.
  • Relationship Building: Establish and maintain relationships with media outlets, industry influencers, and strategic partners.
  • Performance Metrics: Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results.

Requirements:

  • Educational Background: Bachelor's degree in Marketing or a related field. Advanced degree or relevant certifications are a plus.
  • Experience: Proven experience in marketing roles, preferably in the technology sector or related industry.
  • Digital Marketing Skills: Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing.
  • Communication Skills: Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
  • Analytical Skills: Ability to translate ideas into actionable plans and drive measurable outcomes.

Preferred Skills:

  • Marketing Analytics Tools: Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
  • Design Software: Experience working with design software to create content, graphics, and videos (Canva, CapCut, Photoshop, etc.).


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