Senior Marketing Director

1 week ago


Midrand, Gauteng, South Africa Colgate-Palmolive Full time
Marketing Strategy and Innovation Director

Colgate-Palmolive is seeking a Marketing Strategy and Innovation Director to develop and implement innovative marketing strategies and solutions that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute marketing strategies that align with the company's overall business objectives and goals.
  • Lead cross-functional teams to develop and implement innovative marketing solutions that drive customer engagement and business growth.
  • Partner with insights and trends to leverage people-centricity and drive innovation.
  • Define the brand promise, strategy, and long-term growth plan, including 4Ps, innovation, and communication.
  • Develop focused innovation roadmaps based on brand and hub strategic needs and commercial requirements.
  • Develop specific innovations for all elements of the bundle, partnering with R&D Technology, Supply Chain, Packaging, and Design.
  • Develop the IBE by partnering with our advertising agency and collaborating with other divisions.
Requirements:
  • 14+ years of successful experience in FMCG marketing, with a proven track record of developing and executing marketing strategies that drive business growth and customer engagement.
  • 8+ years of demonstrated capability in end-to-end innovation development, with a focus on developing innovative marketing solutions that drive customer engagement and business growth.
  • Full understanding of the innovation process from insight scouting to concept writing and testing, to full bundle development and go-to-market with commercial teams.
  • Full bundle development, including formula, clinical support, claims, design, and packaging.
  • Management of cross-functional teams to deliver.
  • Experience in design thinking and agile innovation development.

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