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Digital Brand Manager

1 week ago

Sandton, South Africa Kontak Recruitment Full time
About the Job

This is an exciting opportunity for a dedicated and professional Group Marketing Manager to join a dynamic company specializing in the sale of new and used vehicles. The successful candidate will be responsible for developing and executing marketing, digital, and communication strategies to drive brand awareness, customer engagement, and business growth.

Key Responsibilities:
  • Develop and execute annual marketing, brand, and communication strategies.
  • Manage SEO, website content, and digital platforms to optimize engagement and online visibility.
  • Implement and monitor paid campaigns across digital platforms.
  • Maintain brand consistency, enforce social media policies, and drive customer engagement through activations, reviews, and targeted brand strategies.
  • Develop retention strategies, loyalty programs, and customer engagement initiatives in collaboration with sales and aftersales teams.
Requirements:
  • Bachelor's degree or equivalent in Marketing.
  • Membership in the Digital Marketing Association SA (DMASA) or equivalent.
  • Minimum of 3 years in a senior marketing management role with a strong track record in brand growth and ROI.
  • Expertise in digital marketing, paid advertising, SEO, and lead generation.
  • Strong knowledge of marketing analytics, CRM software, and web management.
  • Excellent people management, budgeting, and stakeholder engagement skills.
  • Proficiency in web analytics tools (Google Analytics, SEMrush, etc.).