Commercial Strategy Lead

2 weeks ago


Newcastle, KwaZulu-Natal, South Africa Badri Management Consultancy Full time

About Us:

We're a leading management consultancy shaping tomorrow's future today. With expertise in Web3 and AI, we've been disrupting traditional digital landscapes, offering end-to-end services to our global clients.

The Role:

  1. Drive revenue growth by leading efforts to secure strategic partnerships, sponsorships, and exhibition opportunities in the gaming industry.
  2. Lead cross-functional teams to design and execute a comprehensive commercial strategy, ensuring successful execution and expansion of gaming events.
  3. Identify and research potential partners, sponsors, exhibitors, and strategic collaborators in the global gaming ecosystem.
  4. Maintain strong relationships with key decision-makers across gaming publishers, developers, hardware brands, and esports organizations.
  5. Create compelling sponsorship proposals emphasizing benefits such as audience engagement, brand visibility, and lead generation within the gaming community.
  6. Ensure seamless execution of sponsorship agreements and activations to deliver maximum ROI for partners.
  7. Collaborate with Marketing, Events, and PR teams to align sponsorship initiatives with broader event strategies and branding efforts.
  8. Represent the organization at gaming industry events, conferences, and esports tournaments to build relationships and strengthen the event's reputation.
  9. Monitor market trends in gaming, esports, and interactive entertainment to identify emerging opportunities for partnerships.

Requirements:

  1. Minimum 8 years of experience in sponsorship sales, exhibition space selling, or commercial strategy in the gaming, esports, or interactive entertainment industry.
  2. Proven track record of securing sponsorships for international gaming events or expos.
  3. Experience working on ambitious revenue targets in a competitive, global market.
  4. Bachelor's degree in Business, Marketing, Communications, or a related field; an MBA or advanced degree is a strong advantage.
  5. Exceptional communication, negotiation, and presentation skills, with the ability to influence and persuade stakeholders.
  6. Strong relationships with key stakeholders in the gaming, esports, and tech industries.
  7. Highly motivated and results-driven, with the ability to thrive in a fast-paced, dynamic environment.
  8. Passion for gaming, esports, and interactive entertainment is highly desirable.

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