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Digital Media Insights Specialist

3 weeks ago

Sandton, South Africa Dentsu Aegis Network Ltd. Full time

As a Digital Media Insights Specialist at Dentsu Aegis Network Ltd., you will play a pivotal role in developing custom reports and providing actionable insights to business stakeholders. This position requires collaboration with analytics teams to optimize site experiences and manage vendor relationships to leverage new features and technologies.

Key Responsibilities:
  1. Design, develop, and support web analytics instrumentation architecture.
  2. Regularly evaluate and update the analytics environment to ensure stability, flexibility, scalability, and futureproofing.
  3. Develop custom JavaScript for Google Tag Manager to create events and triggers.

Reporting and Visualization:

  1. Build and deliver standardized and custom reports for business stakeholders.
  2. Develop and manage dashboards, ensuring quality and accuracy through independent checks.
  3. Utilize BigQuery for advanced data analysis and integration with Google Analytics.
  4. Implement and manage data solutions within Azure to support marketing analytics.