Market Lead for Ostomy Care Growth

6 days ago

Sandton, South Africa Coloplast Full time
Ostomy Care Market Manager Role

Select how often (in days) to receive an alert:

Are you passionate about making a real difference in the lives of people living with intimate healthcare needs by leading key projects and enabling successful product launches in Ostomy Care, all while collaborating with a driven, cross-functional team?

Join Our Efforts: Ostomy Care Market Manager

Location: South Africa – Office based at our head office in Sandton (Gauteng)

Become part of a passionate team within the Marketing Department, working on the Ostomy Care portfolio. Our marketing team is dedicated to improving the quality of life for people with intimate healthcare needs. We collaborate with colleagues locally and worldwide across marketing, sales and commercial development teams to set the ZA strategic direction and lead the way forward for our Chronic Care business in South Africa and Sub Sahara Africa.

Your Responsibilities:

  • To commercially lead and set the strategic direction for the Ostomy Care Portfolio in South Africa and Sub Sahara Africa. This includes developing our overall Ostomy Care strategy as well as working with our commercial leaders in setting clear, regional priorities and translating those into our Annual Business Plan. Together with our regions, the Ostomy Care Market Manager develops an active, value-based portfolio strategy, a go to market plan and implements key marketing activities in close, cross-functional collaboration with the Sales and Consumer Teams.
  • Drive marketing strategies and successful marketing initiatives for our Ostomy Care brands currently on the market as well as ensuring successful launches going forward. This includes brand marketing strategy, market positioning, brand communication, competitor analysis, campaign development, forecasting, budgeting, launch tracking etc.

Key Accountabilities:

  • Develop the Ostomy Care growth strategy for South Africa:
    • Across a diverse market, develop the mid – and long-term plan to drive growth in Ostomy Care, whilst driving day to day deliverables. Ensure strong alignment with key HQ functions, and with the Sales Team on opportunities, challenges and, importantly, issue identification and resolution.
  • Develop and deliver a strong local value proposition:
    • Use insights and better understanding of market dynamics to formulate strong commercial and tactical plans supported by a relevant and clearly articulated value proposition. Develop effective product and service communication to drive brand preference.
  • Operational and strategic portfolio management:
    • Locally, ensure that our market has a strong and relevant portfolio that truly reflects the market dynamics and that enables the delivery of our value proposition at product level.
  • Drive market access through effective management of pricing and building relationships with key stakeholders in the market.
  • Stakeholder management and networking:
    • Effectively collaborate to develop partnerships and alliances with key user associations and professional bodies ensuring a platform for driving standard of care in the ostomy care arena. Set up and manage advisory boards and user forums to support strategic direction.

Overall, the Ostomy Care Market Manager is the commercial lead to ensure we have clinically relevant and commercially compelling local value propositions in place that drive our growth strategy – relevant to all stakeholders: patients, clinicians and payers.

The successful candidate will be part of the South African Marketing Team and report to the Head of Marketing.

Requirements

We are looking for an experienced, commercially minded marketer with a proven track record of implementing strategic marketing plans with high impact are essential for success in this role. You can thrive when working with ambiguity in a dynamic environment with many stakeholders and enjoy collaborating and communicating creatively to engage colleagues in your ideas.

  • Minimum 3 years Marketing Qualification - relevant experience in medical device industry would be preferable
  • Strong project management skills across functions
  • Strong business acumen, commercial understanding and can confidently present in any forum
  • Strong analytical skills and good command of excel - excellent numerical skills with an analytical approach to Marketing and the ability to construct fact-based recommendations and business cases
  • Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this
  • Ability and willingness to travel 25%
  • Strong belief in alignment with Coloplast Vision, Mission and Values

Personal Attributes

  • Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
  • Very organized and structured with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
  • Ability to balance needed attention to detail with a pragmatic view on opportunity, impact and feasibility
  • Growth mind-set
  • Strong communication skills and ability to interact with different cultures in South Africa
  • Team player with a strong relationship focus and collaborative approach pursuing an ambitious growth agenda.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfill their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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