Director of Product Marketing

4 days ago


Nelspruit, Mpumalanga, South Africa Bright Placements Full time
About the Role

Bright Placements is seeking a highly experienced Director of Product Marketing to lead our product marketing efforts. As a key leader, you will be responsible for developing and executing comprehensive go-to-market plans that drive product growth and adoption.

You will work closely with our Product, Sales, Brand, and Performance teams to ensure seamless execution and alignment across all customer touchpoints. Your expertise in product marketing and go-to-market strategies will enable us to effectively communicate the value proposition of our products and features to our target audience.

We are looking for a results-driven professional who can develop deep knowledge about our customers, market, competitors, and regulation. You will be responsible for building and maintaining strong relationships with cross-functional teams to drive business results.

Your Key Responsibilities
  1. Develop and execute comprehensive go-to-market plans that drive product growth and adoption.
  2. Collaborate with Product, Sales, Brand, and Performance teams to ensure seamless execution and alignment across all customer touchpoints.
  3. Build and maintain deep knowledge about our customers, market, competitors, and regulation.
  4. Develop and communicate the value proposition of our products and features to our target audience.
  5. Partner with cross-functional teams to drive business results and improve customer acquisition, activation, engagement, retention, and referrals.
About You
  • 10+ years of experience in product marketing and/or go-to-market experience in a high-growth environment.
  • 5+ years of leadership experience with a team of more than 5 people.
  • Strategic thinking and proven ability to drive integrated GTM plans, differentiated messaging, and product growth.
  • Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
  • Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.


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