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Brand Manager

1 week ago

Johannesburg, Gauteng, South Africa MCE Electric Full time
About MCE Electric:
MCE Electric is a dynamic company that requires a motivated Marketing Manager to develop and execute innovative marketing strategies that enhance brand presence and drive sales growth.

Key Responsibilities:
  • Lead and manage a team of marketing professionals to deliver cohesive and impactful marketing campaigns.
  • Develop and implement comprehensive marketing strategies to increase brand awareness and sales growth.
  • Oversee all digital marketing initiatives, including website management, social media, email marketing, SEO strategies, and content marketing.
  • Manage advertising and promotional campaigns in coordination with external agencies.
  • Analyse market trends, customer insights, and competitor strategies to identify opportunities for growth.
  • Plan and manage marketing budgets to optimise return on investment.
  • Coordinate with the Sales, Technical and Procurement Departments to ensure marketing strategies align with company goals.
  • Organise and execute marketing events, trade shows, and promotional activities.
  • Prepare marketing reports, track performance metrics, and present actionable insights to senior management.
  • Ensure brand consistency across all marketing materials and channels.