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Digital Innovation Director

2 months ago

Sandton, South Africa Digitas Full time

Job Overview

The Digital Innovation Director will lead the development of cutting-edge marketing campaigns and product experiences for our clients. This role requires a deep understanding of AI and its applications in creating interactive and engaging experiences.

Key responsibilities include:

  • Developing and implementing strategies that utilize the latest technology, including AI, to enhance advertising efforts and customer engagement.
  • Collaborating with various teams, including creative, design, production, and external parties to create AI-driven, interactive campaigns.
  • Staying up to date on the latest AI trends and advancements, and how they can be leveraged into our creative concepts.
  • Providing technical oversight and guidance during the development of AI-driven projects.
  • Evaluating and implementing new creative technologies, especially in relation to AI.

Requirements

  • Tertiary qualifications
  • 10+ years of experience within the advertising industry of which two years were in a senior capacity
  • Successful track record of conceptualizing, prototyping, building, and delivering unique world-class experiences for clients on time, at scale, and with great results.
  • Ability to conceptualize and prototype unique digital experiences alongside other creatives.
  • Experience in bringing in new technology revenue streams.