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Agile Marketing and Performance Director

4 weeks ago

Johannesburg, Gauteng, South Africa Energy At Work Full time

Role Overview:

This is an exciting opportunity for a Digital Marketing and Campaign Strategist to join our team at Energy At Work. The successful candidate will be responsible for leading our digital marketing initiatives, developing and executing high-impact campaigns, and overseeing our brand presence across multiple digital platforms.

Key Responsibilities:
  1. Develop and Manage Multi-Channel Campaigns:
    1. Design and implement end-to-end multi-channel campaigns for various insurance products.
    2. Optimize campaign effectiveness and conversion rates through A/B testing.
    3. Monitor and analyze campaign performance to ensure efficient lead generation within budget.
  2. Collaborate on Content Strategy:
    1. Craft compelling content to engage target audiences at every stage of the customer lifecycle.
    2. Work with the team to create innovative content that drives engagement.
  3. Lead Generation and Analysis:
    1. Implement processes to achieve a minimum 60% quality lead rate across platforms.
    2. Continuously monitor and analyze campaign performance.
  4. Drive Innovation in Digital Strategies:
    1. Stay up-to-date with emerging technologies and trends.
    2. Introduce fresh ideas to enhance digital strategies.

Requirements:

  • Education:
    • Bachelor's degree in Marketing, Digital Marketing, or a related field.
    • Postgraduate qualifications and certifications in digital marketing and design are beneficial.
  • Experience:
    • At least 5 years of experience in digital campaign management and lead generation.
    • Proven success in digital design, campaign strategy, and lead generation, particularly in the insurance or financial services sector.
    • Strong background in leadership, with experience in building, mentoring, and driving high-performance teams.
  • Salary Range:
    • $150,000 - $220,000 per year.