Digital Engagement Specialist

1 week ago

Durban, KwaZulu-Natal, South Africa Express Employment Professionals (Durban South) Full time
Job Title: ICT Digital Engagement Specialist

The ICT Digital Engagement Specialist is responsible for creating engaging content and developing digital solutions to meet the needs of the Fund and its stakeholders. This role requires collaboration with the Public Relations department to deliver high-quality creative content and design prototype applications.

Key Responsibilities:
  • Support website content for marketing team
  • Manage search engine optimisation, identify frequent search queries, and develop FAQs
  • Assist with keyword research and apply best practices to design product content
  • Manage partnerships with external agencies and lead the implementation of agency deliverables
  • Ensure electronic document quality and standardisation
  • Update websites through WordPress, Divi builder, etc
  • Appreciate graphic design and design templates
  • Monitor foot traffic on all digital platforms
  • Own and maintain website analytics, metrics, and campaign reporting
  • Oversight and delivery of brand consistent communications for all digital platforms
Digital Marketing Strategy:
  • Develop and lead social media strategy and oversee all brand social media channels to increase website audience
  • Research, design, execute, analyse, and report back on all overall digital marketing strategy in line with organisational objectives
  • Develop and coordinate multimedia content, packages, and releases
  • Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etc
  • Keep abreast with the latest social media best practices and technologies
Application Development:
  • Create, maintain, and implement source code to develop mobile applications
  • Design prototype applications for testing
  • Provide unit structure for the application
  • Assist public relations development team in development of project plan
  • Web-based programming languages abilities
  • Browser testing using built-in developer tools
  • Sound experience with WordPress CMS using Advanced Custom Fields
  • Knowledge of social media marketing tools such as Google Analytics, Hubspot, Falcon, MicroSoft CRM, etc
Data Analysis:
  • Track, analyse, and report success of web and application-based public relations initiatives based on data received from various sources
  • Assess tools to expand search engine optimisation (SEO) capabilities, research, and tracking
  • Assist digital marketing team to understand effectiveness of web and application-based marketing campaigns and advise on best methodologies
Management and Maintenance of Systems:
  • Manage local internet file server
  • Manage SQL security roles and permissions as required
  • Create and maintain website including managing DNS settings, FTP accounts, as well as RSS and iTunes feeds
  • Maintain and update both internet (.NET) and intranet web presence
  • Targeted marketing campaigns
  • Maintenance of digital signatures
Help Desk Functionality:
  • Assist with frequently asked questions (FAQ)
  • Assist members with access problems
  • Report on logins and detail updates
Compliance:
  • Set technical direction for all development, maintenance, and architecture initiatives ensuring adherence to overall ICT architectural and solution requirements
  • Ensure compliance with all Fund policies and procedures
  • Ensure compliance with all Fund branding conventions and requirements

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