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Digital Product Innovator

2 weeks ago

Cape Town, Western Cape, South Africa Travelstart Full time

About the Role

We are seeking a skilled Digital Product Innovator to lead the development and optimization of customer-facing interfaces at TravelLab Global AB. This critical role will focus on crafting exceptional user experiences across web, app, and chat platforms, driving conversions, streamlining customer journeys, and introducing innovative solutions within our e-commerce ecosystem.

Key Responsibilities:

  • Product Strategy & Ownership:
    • Define and execute the product strategy for all customer-facing interfaces, ensuring alignment with business objectives and customer needs.
    • Own the product roadmap, prioritize features, and ensure timely delivery of projects.
  • User Experience Excellence:
    • Conduct thorough user research and analysis to understand customer needs and pain points.
    • Design and implement intuitive, user-friendly, and engaging user interfaces across all platforms.
    • Ensure a seamless and consistent user experience across all touchpoints.
  • Conversion Rate Optimization (CRO):
    • Analyze conversion funnels, identify bottlenecks, and implement data-driven strategies to improve key metrics (e.g., conversion rates, booking value, customer lifetime value).
    • Conduct A/B testing and multivariate testing to optimize user journeys and maximize conversions.
  • Innovation & Iteration:
    • Continuously identify opportunities for product innovation and improvement.
    • Drive a culture of experimentation and iterative development.
    • Explore and implement emerging technologies (e.g., AI, machine learning, chatbots) to enhance the customer experience.
  • Collaboration & Communication:
    • Collaborate effectively with cross-functional teams (e.g., Marketing, Growth, Engineering, Data Science, Customer Support) to ensure successful product launches and ongoing improvements.
    • Communicate product vision, roadmap, and progress effectively to stakeholders at all levels.
  • Data Analysis & Insights:
    • Leverage data from Google Analytics, Google Tag Manager, and other sources to track key performance indicators (KPIs), analyze user behavior, and identify areas for improvement.
    • Translate data insights into actionable recommendations and product enhancements.
  • Customer Focus:
    • Prioritize customer needs and feedback in all product decisions.
    • Monitor customer feedback channels (e.g., surveys, reviews, social media) and incorporate insights into product development.

Qualifications & Experience:

  • Proven Experience:
    • 3+ years of experience in a B2C product management or product marketing role within an e-commerce, travel tech, or related industry.
    • Proven track record of successfully launching and scaling digital products.
  • Technical Proficiency:
    • Strong understanding of UX/UI design principles and best practices.
    • Hands-on experience with A/B testing and optimization tools (e.g., Google Optimize, Optimizely).
    • Familiarity with web technologies (HTML, CSS, JavaScript) is a plus.
    • Experience with data analysis and visualization tools (e.g., Google Data Studio, Tableau).
  • Analytical & Strategic Thinking:
    • Strong analytical and problem-solving skills with the ability to analyze data, identify trends, and make data-driven decisions.
    • Strategic thinker with the ability to develop and execute long-term product roadmaps.
  • Communication & Collaboration:
    • Excellent written and verbal communication skills.
    • Strong interpersonal and collaboration skills with the ability to build and maintain relationships with cross-functional teams.
  • Passion & Drive:
    • Passionate about travel and the online travel industry.
    • Highly motivated and results-oriented with a strong work ethic.
    • A proactive and solutions-oriented approach to problem-solving.

Qualifications:

  • Engineering degree or similar programs.

Benefits:

  • The Growth team offers a dynamic and fast-paced work environment with opportunities to learn from seasoned professionals and contribute to company growth.
  • Team members engage in challenging and rewarding projects that foster expertise in the online travel industry.