Data-Driven Business Development Manager
6 days ago
As a Senior Digital Strategist at Ogilvy South Africa, you'll be responsible for leading data-informed strategies to drive business growth and increase awareness of our offerings. Reporting directly to the Data & Intelligence Director, you'll collaborate with other departments, agencies, and stakeholders to deliver high-quality work.
Your expertise in digital and social media disciplines will enable you to drive data strategy and translate analysis into actionable insights. You'll also have the opportunity to contribute to new business projects across the network and lead training and coaching in the intelligence field for the team and broader network.
Main Responsibilities:
- Developing digital marketing strategies using data and technology in line with client objectives
- Translating data analysis and research into actionable recommendations for our client portfolio
- Collaborating with Data Analysts to provide feedback, support, and guidance
- Owning projects and clients to deliver world-class results, informed by data-driven decisions
- Analyzing social and digital data using 3rd-party tools based on specific needs
- Researching through WPP-contracted platforms (e.g., eMarketer, WARC, Forrester, Mintel)
- Using segmentation and relevant data to develop audience personas and targetable audiences across digital channels
- Supporting planners in developing data-validated strategies that bring data richness to consumer insights
- Helping create new, commercially viable data products
- Collaborating with WPP and external data providers
- Designing insightful reports and audits with strategic recommendations to answer business questions
- Client-facing presentations of intelligence work
- Contributing to new business projects across the network
- Leading training and coaching in the intelligence field for the team and broader network
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