Marketing Intelligence Analyst

4 days ago


Johannesburg, Gauteng, South Africa Ogilvy South Africa Full time

About this role: Contextual Insights Manager

This position requires a skilled professional who can decipher and translate complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients.

The successful candidate will have a Bachelor's or master's degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences, or equivalent experience.

They will have exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.

In addition, they will have proficiency in data analysis tools and languages, as well as experience creating rich data visualizations that support the narrative.

The ideal candidate will also have strong understanding of statistical analysis and research methodologies, excellent communication skills, both written and verbal, and the ability to manage multiple projects simultaneously and meet deadlines.

  • Key Responsibilities:
    • Data Analysis and Interpretation: Collect, analyze, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
    • Data Storytelling: Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
    • Strategic Insights: Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
    • Trend Analysis: Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behavior and identify growth opportunities.

A bit about you:

  • Passion, curiosity, creativity, and resilience to work in a world leading creative business.
  • Proficiency in data analysis tools and languages.
  • Experience creating rich data visualizations that support the narrative.
  • Strong understanding of statistical analysis and research methodologies.
  • Excellent communication skills, both written and verbal.
  • Ability to manage multiple projects simultaneously and meet deadlines.


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