Digital Content Creator
2 months ago
We are seeking a talented Digital SEO Copywriter to create engaging and compelling online content for a business audience for one of our clients in the gaming, hospitality, and entertainment industries.
Job DescriptionAs the primary writer for the digital team, you will craft blog posts, web pages, long-form articles, and content for external forums. Your main objective will be to enhance the business's organic search results, expand the organization's digital audience, and contribute to online revenue growth by providing high-quality on-page content and other necessary materials.
Key Responsibilities- Write high-quality, error-free, original, and engaging long-form sports / gambling copy.
- Work with the design team in the visual's selection process for every copy to drive user experience, e.g., infographics.
- Take complex topics and break them down into digestible, engaging, shareable content.
- Developing both new articles / pages and optimising / rewriting existing pages / articles.
- Develop content plans / topics aligned to the broader SEO strategy.
- Keyword research / topic generation.
- Write compelling copy focused on keyword research / target keywords with SEO and conversion in mind.
- Research and fact-check thoroughly to ensure accuracy and effectiveness.
- Publish blog posts and web content on WordPress according to content calendar.
- Collaborate cross-functionally for content ideation.
- Build and implement initiatives to help increase organic traffic to the company website.
- Work quickly and deliver content delivered consistently, accurately and on time.
- 3 Year Bachelor's Degree, preferably in marketing, communication, English, journalism.
- GAIQ certification (Google Analytics Certification) is an advantage.
- Copywriting certification.
- 5 years' experience working within a digital role as a copywriter; producing digital content.
- Experience in the use of SEO Tools and Google Analytics for measuring and reporting.
- Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage.
- Excellent writing career.
- Portfolio proof of ability will be requested.
- Strong verbal and written English communication skills.
- Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe).
- Command of other languages is advantageous, especially French.
- Knowledge of sports / betting / gambling and a willingness to develop a deep understanding of SEO writing strategies.
- Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing.
- Understanding of communication legislation (POPIA/CPA/WASPA).
- Project management skills.
- Knowledge of SEO best practices.
- Keyword research.
- Experience with popular content management systems especially wordpress.
- Web Analytics and architecture.
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