Content Creator

2 months ago

Cape Town, Western Cape, South Africa IGrow Wealth Investments Full time

IGrow Wealth Investments, a leading property investment company in South Africa, is seeking a skilled Content Creator to enhance their marketing efforts in Cape Town.

The ideal candidate will possess:

  • Experience: A minimum of 5 years of experience in copywriting, preferably in an agency, corporate, or freelance environment.
  • Writing Skills: Strong writing, editing, and proofreading skills, with a portfolio showcasing creative work across multiple platforms.
  • Language Mastery: Excellent command of the English language, including grammar and style.
  • Technical Skills: Familiarity with content management systems (e.g., WordPress) and SEO best practices.
  • Time Management: Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Required skills:
  • Analytical Skills: Basic understanding of analytics tools (e.g., Google Analytics) to assess content performance.
  • Creativity: Ability to generate fresh, unique, and on-brand copy that resonates with diverse audiences.
  • Adaptability: Flexibility to work on a range of topics and quickly adapt tone and style to match different platforms.
  • Attention to Detail: Strong attention to detail to maintain high-quality standards across all written materials.

Key responsibilities include:

  • Content Creation: Writing, editing, and proofreading copy for digital and print platforms, including websites, social media, email campaigns, banner ads, and more.
  • Brand Voice Development: Helping maintain and develop the brand voice and ensuring consistency across all channels.
  • Campaign Collaboration: Working closely with marketing, design, and sales teams to align copy with creative concepts and marketing goals.
  • Market Research: Conducting research to understand audience preferences and incorporating relevant trends and industry insights into the content.
  • SEO Optimization: Developing SEO-friendly copy to improve search engine ranking and drive traffic to online content.
  • Content Strategy: Assisting in planning and brainstorming sessions to generate creative ideas and support content strategies that align with the overall marketing objectives.

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