Digital Marketing Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa The South African Broadcasting Corporation Full time
Job title : Digital Marketing Specialist (12622)Job Location : Gauteng, JohannesburgDeadline : March 07, 2025Quick Recommended Links
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DUTIES AND RESPONSIBILITIES:

Develop and Execute Paid Media Strategy

  • Plan, set up, and manage paid media campaigns across Google, Meta (Facebook/Instagram), TikTok, and X (Twitter).
  • Monitor campaign performance, analyze data, and optimize to achieve KPIs.
  • Collaborate with internal teams to align paid media efforts with overall marketing strategies.

Develop and Implement SEO Strategy

  • Conduct keyword research, on-page and off-page SEO, and technical audits.
  • Develop content strategies that align with SEO best practices to improve organic search rankings and drive traffic.
  • Stay updated on SEO trends and algorithm changes to ensure SABC's digital content remains competitive.

Manage and Optimize MarTech Tools

  • Utilize various MarTech tools to automate and enhance marketing efforts.
  • Integrate new technologies to improve campaign performance and reporting.
  • Provide insights and recommendations based on data analysis from MarTech tools.

Campaign Management and Reporting

  • Set up, run, and track campaigns using Google Ads, Facebook Ads Manager, TikTok Ads, and X/Twitter Ads.
  • Generate detailed reports on campaign performance, including ROI analysis and actionable insights.

Stakeholder Collaboration

  • Work closely with internal teams and external stakeholders to ensure cohesive campaign execution.
  • Manage relationships with third-party vendors and platforms.

INHERENT/MINIMUM REQUIREMENTS:

Qualifications:

  • Bachelor's degree or National Diploma in Marketing, Media Studies, or a related field (NQF 6/7).

Experience:

  • 3-5 years of experience in Paid Media and SEO.
  • Proven experience in managing campaigns across Google, Meta, TikTok, and X/Twitter.
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