Luxury Fashion Marketing Expert

3 days ago


Cape Town, Western Cape, South Africa Leocé Luxury Couture Full time

Are you a creative problem solver with a passion for luxury fashion? We're looking for a Senior Marketing Manager Luxury Retail to join our team at Leocé Luxury Couture.

In this role, you'll have the opportunity to develop and implement marketing strategies that drive business growth and reinforce our brand's position in the market.

  1. Key Responsibilities:
  2. Luxury Brand Strategy & Positioning: Develop and execute brand strategies that maintain Leoce's reputation as a leader in the luxury fashion industry.
  3. Exclusive Campaigns & Advertising: Oversee seasonal campaign launches, luxury advertising strategies, and high-end campaign shoots featuring celebrity muses. Create tailored marketing experiences for VIP clients and influencers.
  4. Public Relations & Editorial Features: Build relationships with high-fashion media, secure press features and magazine spreads, coordinate brand ambassadorships with A-list celebrities, and execute exclusive media previews.
  5. E-Commerce & Luxury Retail: Develop an exclusive digital shopping experience that mirrors an in-person couture fitting, optimize the e-commerce platform for private orders, and drive digital growth while preserving Leoce's bespoke essence.
  6. Fabric Sourcing & Material Innovation: Source the finest fabrics and materials that uphold Leoce's high standards of craftsmanship. Establish relationships with luxury fabric suppliers, ensuring exclusivity and sustainability. Stay ahead of industry trends in textile innovation.
  7. Fashion Events & Shows: Assist in planning and execution, capturing behind-the-scenes content, and supporting fashion show setups to enhance brand visibility and engagement.

Requirements:

  • Proven experience in luxury marketing and retail.
  • Strong understanding of the fashion industry and its trends.
  • Excellent communication and project management skills.
  • Able to work under pressure and meet deadlines.


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