Digital Content Specialist
5 days ago
We are seeking a highly skilled Digital Content Specialist to join our team at We find talent. As a key member of our marketing team, you will be responsible for creating high-quality content that enhances our online presence and engages our audience.
Your primary role will be to craft compelling content for Facebook and Instagram, capturing real moments from our move sites and producing captivating videos, images, and customer testimonials. You will also track post-performance, optimize organic and paid campaigns, and ensure all content aligns with our marketing strategies to support business growth.
Key Responsibilities:
- Capture high-quality videos, images, and customer testimonials from our move sites.
- Edit and design engaging content using Canva or other approved editing tools.
- Write compelling captions, post descriptions, and call-to-actions aligned with our brand voice.
- Train site supervisors to capture raw content.
- Upload and schedule content across Facebook and Instagram, Zoho experience a plus.
- Track and analyze engagement, reach, leads generated, and clicks to action.
- Optimize content based on performance metrics and audience insights.
- Manage leads received from social media and respond to clients.
- Manage management's LinkedIn profiles and content posting.
Requirements:
- A minimum of 1 year of experience in content creation, social media management, or digital marketing, with a strong portfolio showcasing your work.
- Proficiency in Content Editing: Solid experience with video and image editing tools (such as Canva or similar) and the ability to create engaging, high-quality content for social media platforms.
- Social Media Savvy: Strong understanding of Facebook and Instagram algorithms, trends, and strategies to drive engagement, reach, and conversions.
- Basic Digital Marketing Knowledge: A working knowledge of SEO strategies and digital marketing principles, with the ability to analyze and interpret social media metrics to refine content.
- Own Transport & Valid Driver's License: The willingness and flexibility to travel to move sites for content capture, ensuring authentic brand storytelling and real-time engagement.
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