Digital Marketing Strategist

5 days ago


Durban, KwaZulu-Natal, South Africa Talent Sam Full time

Talent Sam is a digital marketing agency specializing in high-end solutions for law firms.

We're looking for an exceptional SEO Manager to join our team and help our clients dominate search rankings and drive high-intent traffic that turns into leads and cases.

The ideal candidate will be responsible for developing and executing data-driven SEO strategies, owning and optimizing SEO strategies, working closely with content and technical teams, and driving measurable results.

Key Responsibilities:

  1. Develop and execute SEO strategy for law firm clients in collaboration with our VP of Client Strategy.
  2. Owning and optimizing on-page SEO, off-page SEO, and technical SEO.
  3. Conducting in-depth keyword research to identify high-intent opportunities.
  4. Optimizing website performance through technical SEO audits, schema markup, and site structure improvements.
  5. Improving local SEO visibility, including Google Business Profile optimizations, local citations, and reviews management.
  6. Collaborating with content teams to develop high-quality optimized content that ranks and converts.
  7. Monitoring and analyzing SEO performance metrics using Google Analytics, Google Search Console, and other SEO tools.
  8. Identifying new growth opportunities and proactively recommending and implementing high-impact SEO strategies.

Requirements:

  • 4-year bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of SEO experience, preferably in an agency setting.
  • 3+ years of experience working with law firm SEO (personal injury, criminal defense, family law, etc.).
  • Deep knowledge of SEO best practices, including technical SEO, on-page SEO, and link-building.
  • Proficiency in SEO tools, such as Ahrefs, SEMrush, Google Analytics, Google Search Console, and Screaming Frog.
  • Experience with Google Business Profile and local SEO strategies.


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