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Marketing Strategist

3 weeks ago

Durban, KwaZulu-Natal, South Africa Performability Full time

Job Description:

We are seeking a talented Marketing Strategist to join our team at Performability. The successful candidate will be responsible for developing and executing marketing strategies that drive business growth and elevate brand visibility.

About the Role:

  1. Develop Marketing Strategies: Create and implement strong marketing plans that align with business objectives, leveraging your expertise in digital marketing and brand management.
  2. Lead Digital Marketing Efforts: Drive online marketing initiatives, optimize SEO and Google Analytics insights, manage social media, email campaigns, and oversee B2B e-commerce platforms.
  3. Oversee Creative Campaigns: Guide the creative process from concept to delivery, ensuring all campaigns are on-brand, engaging, and meet objectives.
  4. Manage Trade Shows & Events: Plan, execute, and coordinate trade shows, exhibitions, and internal promotional events, working closely with internal teams.
  5. Budget & Performance Tracking: Manage multiple projects within budget, monitor marketing metrics, and report on campaign performance.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • 6-8 years of marketing experience, with at least 2 years in a leadership role
  • Strong background in brand management, digital marketing, and strategic planning
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, AfterEffects)
  • Expertise in SEO, Google Analytics, Google Ads, and social media marketing
  • Experience managing B2B e-commerce platforms is advantageous
  • Excellent communication, leadership, and multitasking abilities