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Wine Portfolio Director

2 weeks ago

Paarl, Western Cape, South Africa M3 Human Capital Management Full time
Wine Portfolio Director Role

The Wine Portfolio Director will be responsible for leading the brand's success by developing and executing innovative brand and marketing strategies.

This role requires excellent project management and storytelling abilities.

  • Managing digital marketing, social media, and e-commerce platforms
  • Overseeing packaging, product development, and label design
  • Planning events, wine tastings, and industry activations
Responsibilities
  • Collaborating with media, influencers, and trade partners
  • Supporting sales teams with impactful trade marketing initiatives
  • Tracking brand performance and optimizing campaigns for success
Qualifications and Requirements
  • Degree in Marketing, Brand Management, Business, or a related field;
  • Approximately 3–5 years of experience in brand management, preferably in the wine, beverage, or luxury goods industry;
  • Knowledge of the South African wine industry and market trends;