Strategic Brand Planner

1 month ago


Cape Town, Western Cape, South Africa Ogilvy Full time

Ogilvy Cape Town is seeking a seasoned Senior Strategist to lead the development of innovative brand strategies that drive business growth and resonate with target audiences.

Key Responsibilities:

  • Develop comprehensive brand strategies that align with business objectives and drive growth.
  • Conduct in-depth market research, competitive analysis, and consumer insights to inform strategic decisions.
  • Collaborate with creative teams to ensure strategic alignment and support the development of innovative campaigns.
  • Present strategic recommendations to clients and internal stakeholders, clearly articulating insights and rationales.
  • Monitor and evaluate the performance of campaigns, providing actionable insights for optimization.
  • Stay abreast of industry trends, emerging technologies, and best practices in brand strategy and strategic planning.
  • Mentor and guide junior strategists, fostering a culture of learning and development.
  • Participate in new business pitches, contributing strategic insights and ideas.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5-7 years of experience in brand strategy and strategic planning within an advertising agency or similar environment.
  • Proven track record of developing successful brand strategies and campaigns.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • Ability to think creatively and strategically, with a keen eye for detail.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Collaborative mindset with the ability to work effectively in cross-functional teams.

Preferred Qualifications:

  • Experience working on integrated campaigns across various media, including digital, print, and TV.
  • Familiarity with qualitative and quantitative research methodologies.
  • Knowledge of digital marketing and social media strategies.
  • Experience with data analytics tools and software.


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