Strategic Brand Planner
1 month ago
Ogilvy Cape Town is seeking a seasoned Senior Strategist to lead the development of innovative brand strategies that drive business growth and resonate with target audiences.
Key Responsibilities:
- Develop comprehensive brand strategies that align with business objectives and drive growth.
- Conduct in-depth market research, competitive analysis, and consumer insights to inform strategic decisions.
- Collaborate with creative teams to ensure strategic alignment and support the development of innovative campaigns.
- Present strategic recommendations to clients and internal stakeholders, clearly articulating insights and rationales.
- Monitor and evaluate the performance of campaigns, providing actionable insights for optimization.
- Stay abreast of industry trends, emerging technologies, and best practices in brand strategy and strategic planning.
- Mentor and guide junior strategists, fostering a culture of learning and development.
- Participate in new business pitches, contributing strategic insights and ideas.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience in brand strategy and strategic planning within an advertising agency or similar environment.
- Proven track record of developing successful brand strategies and campaigns.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to think creatively and strategically, with a keen eye for detail.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Collaborative mindset with the ability to work effectively in cross-functional teams.
Preferred Qualifications:
- Experience working on integrated campaigns across various media, including digital, print, and TV.
- Familiarity with qualitative and quantitative research methodologies.
- Knowledge of digital marketing and social media strategies.
- Experience with data analytics tools and software.
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