Digital Content Strategist
2 weeks ago
We are seeking a highly skilled Senior Online Marketing Executive- Content Optimisation to join our team at Drake Personnel (Sa) Pty Ltd - Cape Town.
Job Description:This role plays a crucial part in supporting the company's businesses by creating and optimising digital content for SEO growth. As a key member of the digital marketing team, you will be responsible for developing a content plan strategy with Digital Leads for each business, writing engaging and informative blog briefs, and ensuring new content is optimised for search engines.
Main Responsibilities:- Develop a content plan strategy with Digital leads for each business.
- Write engaging and informative blog briefs for externally written blogs for multiple client businesses, and create additional briefs for internally written blogs.
- Ensure that the new content is optimised for search engines and adheres to best practices in SEO.
- Support Digital Leads to perform keyword research and analysis to incorporate relevant keywords into the content.
- Adapt your writing style and tone of voice to match the requirements of each business.
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience in digital content writing, with a strong portfolio of blog articles and web content.
- Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
- Proficiency in WordPress content management system (CMS).
- Sound knowledge of SEO best practices, keyword research, and on-page optimisation.
- Experience in project management and coordinating content production across multiple campaigns.
- Familiarity with email marketing and writing landing page content for nurture journeys.
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