Digital Content Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Drake Personnel (Sa) Pty Ltd - Cape Town Full time

We are seeking a highly skilled Senior Online Marketing Executive- Content Optimisation to join our team at Drake Personnel (Sa) Pty Ltd - Cape Town.

Job Description:

This role plays a crucial part in supporting the company's businesses by creating and optimising digital content for SEO growth. As a key member of the digital marketing team, you will be responsible for developing a content plan strategy with Digital Leads for each business, writing engaging and informative blog briefs, and ensuring new content is optimised for search engines.

Main Responsibilities:
  • Develop a content plan strategy with Digital leads for each business.
  • Write engaging and informative blog briefs for externally written blogs for multiple client businesses, and create additional briefs for internally written blogs.
  • Ensure that the new content is optimised for search engines and adheres to best practices in SEO.
  • Support Digital Leads to perform keyword research and analysis to incorporate relevant keywords into the content.
  • Adapt your writing style and tone of voice to match the requirements of each business.
Key Skills and Qualifications:
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Proven experience in digital content writing, with a strong portfolio of blog articles and web content.
  • Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
  • Proficiency in WordPress content management system (CMS).
  • Sound knowledge of SEO best practices, keyword research, and on-page optimisation.
  • Experience in project management and coordinating content production across multiple campaigns.
  • Familiarity with email marketing and writing landing page content for nurture journeys.


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