Product Strategy and Implementation Specialist

4 days ago

Johannesburg, Gauteng, South Africa F. Hoffmann-La Roche Gruppe Full time

F. Hoffmann-La Roche Gruppe is a research-focused healthcare leader that combines innovation, curiosity, and diversity to push the frontiers of healthcare. Our team comprises over 100,000 people across 100 countries, working together to drive business growth and improve people's lives.

About the Role

We are seeking a highly skilled and experienced Professional to join our team as a Product Strategy and Implementation Specialist. In this role, you will develop and implement effective product strategies to drive business growth and improve product positioning, profitability, and market penetration.

Your primary responsibility will be to communicate and implement ideal product strategies for our allocated portfolio, focusing on optimal positioning, profitability, and growth by leveraging market intelligence and trends. You will form strategic alliances with external partners and stakeholders to maximize market penetration.

You will:

  • Develop and contribute to product-marketing plans by managing the product life cycle, collaborating with relevant departments, gathering information, aligning with corporate objectives, and implementing strategies as required.
  • Generate and implement new business concepts to support and grow specific product sales through data analysis and approval submissions.
  • Respond to market dynamics by tracking trends, identifying risks and opportunities, developing proactive measures, and implementing in a timely manner.
  • Achieve targeted product positioning, life cycle management, pricing, promotional activities, and profitability strategies in line with set targets.

Key Challenges: Product Strategy

  • Product Positioning
  • Profitability
  • Growth

You will disperse product-specific information to relevant stakeholders, supporting various business processes through identified appropriate platforms. You will also implement training on product-specific information by preparing materials, conducting training sessions with the sales team, and tracking feedback.

You will coordinate internal knowledge sharing and notifications on product developments, gathering information, drafting communication, and distributing as required. Additionally, you will manage marketing, promotional activities (including budgets), and pricing-related issues for each product.

You will conduct ongoing life cycle product management, including forecasting and phase in/out evaluations, by liaising with medical, market access, regulatory affairs, supply chain, finance, and technical departments. Furthermore, you will manage demand planning by reviewing stock levels, preparing forecasts, and communicating with stakeholders.

You will act as the commercial contact for Roche Diagnostics with the international Roche group on product-specific aspects and market trends. You will resolve stakeholder queries and complaints in a timely manner and build and maintain a strong network of brand advocates by developing and educating stakeholders and conducting discussion groups.

This role requires excellent collaboration and communication skills, as you will leverage internal relationships with Medical Department, Market Access, Commercial Team, Sales Department, Finance, Operations, and IT Department, Global Planners, International Product Manager, Sub-region South East Working Groups, Advertising Agency, Other Agencies, HCPs, TAEs, KOLs, Customers, External Business Partners, and Third-party providers.

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