Senior Brand Manager

2 weeks ago

West Rand Gauteng, South Africa Fenris Personnel CC Full time

**Responsibilities**:
Manage the total product category''s performance in respect of growth in profitability, volume and market share for assigned products:

- Write brand plans and implement and manage the plan
- Analyse sales performance by SKU, country, channel
- Do P&L evaluation per SKU per country, per channel and adjust to improve total profitability
- Identify cost saving opportunities and act accordingly

Manage the planning, coordinating and implementation of strategies / marketing plans / budgets:

- Plan and interpret the branch architecture/product diamond
- Design and maintain brand image (logo, graphic design, etc) and adapt according to outcome
- Manage and optimise brand/product life cycle
- Conduct market research
- Manage the maintenance of an effective Marketing Intelligence system

Identify new product concepts:

- Coordinate the update/upgrade of product packaging through R&D
- Identify/create product opportunities/concepts to satisfy consumer needs
- Present product concept definition, product proposal, preliminary business case and final business case
- Liaise with product development to develop and launch new product concepts
- Launch product to internal customers and follow up and manage trade launch Develop marketing support campaign
- Conduct post launch evaluation of changed products

Manage marketing expenditure:

- Manage and control marketing budgets and expenditure
- Evaluate quotes
- Check and approve invoices
- Monitor monthly expenditure against budget
- Analyse sales trends and act accordingly
- Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.

**Requirements**:
BCom Marketing or similar
Experience in working with senior management
People management experience
Working knowledge of Social Media Platforms e.g. LinkedIn
Business English: Fluent
Computer literacy (Advanced)
Code 08 Driver''s license
Travel off-site/overnight stay

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