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Marketing Manager
2 months ago
**Qualifications Required**:
- Bcom Marketing, Communications or similar
**Skills and experience required**:
- Experience in a retail brand would be advantageous
- Minimum 5 years experience as a Marketing Manager
- An active lifestyle is a huge advantage as this is an active-wear apparel company
- An understanding of the latest trends and their role within a commercial environment.
**Job description**:
- Report to the Operations Manager
- Manage a Graphic Designer and Customer Relations Manager
- The Marketing Manager will manage developing company brand strategy and marketing plans for the brand
- Marketing functions including branding, communication channels, product development, online and offline promotions, and market research.
- New store marketing
- Ensure that all marketing elements/attributes for all new stores are tracked and master sheets are maintained.
- Ensure all new stores’ marketing is correct and on brand.
- Developing and managing advertising campaigns
- Evaluating the effectiveness of campaigns and ROI
- Manage the marketing budget
- Conducting market research and reports for management
- Conducting promotional activities
- Brainstorming new marketing initiatives
- Building brand awareness and positioning
- Communicating the marketing plan with management team
- Develop pricing strategies
- Monitoring marketing and sales success
- Overseeing marketing campaigns
- Analyze trends and adapt marketing strategies to keep up with the market trends
- Assist with product development
- Develop monthly promotion and seasonal sale ideas to increase sales revenue & create brand awareness and roll out on time and within budget.
- Maintenance of in-store music database and licencing, negotiation and site list for supplier.
- Manage online / digital social media, marketing and website
- Direct the Digital Marketing strategy for the brand in ensuring the web/ecommerce site is always up to date with the correct products, descriptions, prices etc.
- Ensuring products are added timeously to online catalouges.
- Direct the Graphic Designer in regards to artwork and content, oversee and approve social media plans and advertising.
- Create and manage distribution of electronic newsletter
- Reporting on click-through rate and ecommerce revenue and ROI
- Integration with lead submission actions
- Integration with CRM communication actions
We will keep your details on file for future positions.
- For more information please contact:
**Briony Simon
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