Marketing Manager

2 weeks ago

Johannesburg, South Africa FERRERO Full time

**Job Location: Johannesburg**:
**Job Location: Johannesburg**:
**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:
The Marketing Manager is responsible for the planning, promotion and advertising of one or more products/brands and the devise of market strategies and sales tactics to achieve profit objectives for the assigned brand portfolio.

**Main Responsibilities**:
Draws up the sales plans for the different products, detailing the promotional activities to be carried out during the various phases (persession, monthly, etc.).
Liaises with Trade Marketing and Commercial functions to monitor the sales plan and analyses deviations of the results.
Marketing and advertising Strategy
Prepares annual and longer-term marketing plans for assigned group of products/brand.
Develops and recommends advertising strategies and related activities to increase penetration and market share for assigned group of brands
Develops and implements (within the budget limits) the operational marketing campaign to achieve the defined marketing objectives.
Performs analysis of marketing projects versus previously established objectives.
New Product SKU’s
Determines criteria for screening new products/new product skus and or ideas and prepares proposals for management actions
Defining the new product development (NPD) strategy for approval closely supported by the Region Marketing Manager and leading related projects.
Market Testing
Recommends testing criteria for newly developed products, reviews test results and recommends alterations to testing programs.
Point of Sale (POS) Development/Packaging
Develops effective POS that portrays brand equity and maximizes stock mix, in accordance with Mktg plans.
Manages the project implementation, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines.
Trade Presentations
Develops trade presentations that are presented to customers in co-operation with Account Managers to communicate and “sell” Marketing plans.
Market Research
Cooperates with the Market Research function (In Luxembourg and/or Italy) to produce reports on the performance of Ferrero products (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behaviour (consumer preferences and changing tastes). Uses tools such as “Nielsen answers” to acquire and analyse data.
Cooperates in carrying out ad-hoc surveys to monitor specific initiatives or more specific analysis of competitive and product-related scenarios and trends.
Communication & Media Development
Develops communication strategies in accordance with marketing plans and develops most effective & cost saving media schedules in order to achieve strategic goals.
Promotions & Trade Marketing
Develops concepts & promotion briefs with specialized agencies in order to achieve brand objectives
Evaluate current projects efficiency, competitors’ behavior and operating activities performed at the points of sale.
Supervising the material development activities
Financial
Develops and manages budget for assigned products portfolio for advertising, promotion and other activities
Overseeing and monitoring the Profit and Loss single items and global result, in order to suggest and manage possible countermeasures.
Monitoring Sales / Consumer KPIs and following up (e.g. monthly / regular analysis of market / panel data and proposal of the so what / action plan)
Legal
Ensures that all product/brand activities are compliant with relevant Acts, legal demands and ethical standards.
Clearing of legal requirements related to commercials (property rights for audio/music,relations with actors, agencies, speakers, testimonials etc.) and deliver required
information in order to set up promotions and sponsorships related contracts

**Who we are looking for**:
Bachelor’s D

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